Keyword Placement?
Keyword placement is one of the main elements of SEO and by placing effective keywords in your web site content makes it possible for interested audience to find your site via search engines. So basically, keyword placement is used to help connect searchers to your site.
Depending upon the type of business and customer base you have it is extremely important to know how the customers are looking for the information, services and products you have on offer to make it easy for them to find your site by the keyword searches.
Selection of Keywords
There are many out there that make the same mistakes over and over when doing keyword research and hence why search engine ranking drops when you only do the keyword research once with no update or expansion to their keyword list. Some also make the obvious mistake of targeting the popular keywords, in other ways making it competitive. A lot of research is required to get the right keywords in place and increase ranking of your page in search engines such as Google.
It is an ongoing part of the SEO and should be visited often to keep it up to date. Diversity is very important and you will sooner or later find out that using same keywords as your competitor will not help you stand out. You must be creative and innovative when doing keyword research as it plays an important part in your website ranking, valuable content, attracting more visitors, more business etc. You could also find SEO keyword tools that can be used online to help you with the keyword research.
Placement of the selected Keywords?
After the selection of your keywords it is time to put them to good use so that you can get the results such as
- Search Driven Traffic
- Conversions
- Higher Page Ranking in Search Engines
- Beating your Competitors
There are thousands of SEO practices telling you to include relevant keywords in an area where the attention of your viewer is high and this could include body text, titles, subtitles, URLs & image file names etc. It is extremely important to not do keyword stuffing while performing the keyword placement task as this won’t help you rank any higher. It just won’t work that way.
So how do you exactly make it work? There is no one way of doing such task. So organising and grouping your keywords is one way to go. So, to achieve that you could divide your keywords into manageable groups of related keywords and cut down some of the workload but still targeting specific pages of interest. Let’s say you are running a website for an online supplements store in the heart of Auckland. You may consider grouping keywords for muscle building and then group another set of keywords for fat burning. Your next step could be to segment each individual group you created into smaller subgroups such as Muscle building protein, Muscle building creatine, Isolate Muscle Building Protein etc.
Some of the places listed below are where you should consider placing Keywords for a web page such as the online supplement store.
- Title
- Headings
- Sub-Headings
- URL
- Meta tags
- Image file path
The tips given above can help guide you in selecting the right SEO company in Auckland for your business.